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Returning After Five Years After almost five years, I found myself working once again on a project for Dhiraagu . This time, it wasn’t a campaign, a launch, or a conventional corporate film. It was a documentary—one that set out to capture something far more meaningful: how a nation connects, and what that connection truly enables. For me, this project felt like coming full circle. Years earlier, I was present as the agency point person during the launch of Dhiraagu’s Domesti

In an age of shrinking attention spans and 15-second content, MTCC’s  Rayyithunge Kunfuni brand films  achieved what many campaigns only...